A New Product (Ein neues Produkt)

At first glance, A New Product doesn’t seem especially compelling: in a bland corporate boardroom, executives and consultants talk about optimizing employees’ workspace in order to improve productivity. Boring? Think again. Harun Farocki, the master essayist and editor, transforms a mundane situation into theatre of the absurd, blessed with acerbic wit and a sharp critical sense. By filming what appears to be the dullest possible thing, he has created a subtle report from a world whose violent machinery shines through from under a veneer of decorum. Above all, the film lets us appropriate images of an implacable system. Black comedy at its finest.

Dir. Harun Farocki, 2012, 36 mins., German with English subtitles.

Registration recommended.

July 28th, 2016 at 7-7:40pm